OnBoardXR Branding & Style Guide
OnBoardXR represents an open, living community and sandbox for self-generative contributors in the spirit of the Homebrew Computer Club with a specific focus on live, experimental performing arts/events in the ‘immersive web’.
The OnBoardXR logo incorporates nautical and pirate iconography, often variations of a skull and crossbones, reflecting our brand equity as playfull risktaking to explore unpolished, boundary-pushing avant garde.
Our early productions and onboarding practices were nautically themed and celebrated a ‘hacker’ approach to storytelling. Early creators organically adopted a “pirate”, “playful and punk” identity and our Emcees often greeted guests in playful pirate accents and avatars.
The OnBoardXR accent color is a goldenrod yellow (hexcode:FFD600) as an homage to the hue found in both our primary origins:
- The VR community’s Mozilla Hubs yellow duck; and
- The theater community’s iconic Playbill yellow banner.
We recommend all participants and attendees of OnBoardXR use the hashtag #OnBoardXR and the acronym “OBXR-#” when referencing the brand or seasonal experience(s).
Example: “Just got my ticket to OBXR-6, the sixth season of #OnBoardXR to support new live performances in a single web browser.”
When possible, please include our url http://onboardxr.org in all posts and releases.
Downloads
These are the official logos and overlays for OnBoardXR. (coming soon)
Attribution
Many of our prototypes and artists have successfuly received funding or opportunity after support from OnBoardXR. Simultaneously, OnBoardXR submits all its prototypes for festival and awards consideration. In keeping with our mission, we believe in proper attribution for all investment(s) made by our community and team, often offering the first or only path to production for artists to bring their creative practice into virtual reality.
This is not disimilar to a traditional first-production acknowledgement when a work of theater is published and empowers all past and future participants to leverage the full legacy of the OnBoardXR brand to elevate their personal projects while preserving each creator’s atonomy and ownership.
If OnBoardXR receives an award or nomination for a seasonal showcase that included your work…
We welcome you to include any laurels or logos of the award on your own show marketing with the added attribtuion “as presented by OnBoardXR”. Please see an example below:
If your OnBoardXR prototype receives opportunity or funding for development or production…
We request you include the following attribution in any and all show notes, marketing, press releases, publishing, recordings, and/or archives.
“[Show Name] was first prototyped and presented by OnBoardXR.org on [Date] with special thanks to the following cast and crew [inclusive of all team members and OnBoardXR staff].” Please see an example below:
Jettison was was first prototyped and presented by OnBoardXR.org on October 4, 2020 with special thanks to Roman Miletich, David Gochfeld, Alex Coulombe, Kevin Laibson and Brendan Bradley with original performances by Nican Robinson, Nick Carrillo, Ashley Clements and Brendan Bradley.